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9. Re: EA to Jul 2, 2012, 21:13 Fang
Wow, NPD's response was that retail accounted for about 56% of game sales in 2011. 56% in 2011?!? That means by mid year in 2012, it most likely has dropped below 50%. That's probably what EA is reacting to, from their own internal numbers. I bet digital is alot higher than even NPD's estimates.  
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