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51. Re: Microsoft Unveils Surface Jun 19, 2012, 13:09 TheEmissary
Dmitri_M wrote on Jun 19, 2012, 11:49:
TheEmissary wrote on Jun 19, 2012, 11:12:
A lot of people want and will pay the extra premium for the x86 tablets because they aren't confined solely to the walled garden and can run standard software from the back catalog.
That's a very limited market. Unless MS are happy selling this device only to a niche community of tech geeks. There isn't a real tablet market. It's all Ipad. I have single digit IQ relatives who are about as tech savvy as a garden hose cavorting about with Ipads excitedly. MS's latest OS is rock solid and the BSOD meme is played out, and inaccurate, but the "ha ha bsod" BS is taken as fact amongst casual tech users. The comparisons to the Xbox, that MS can sell this at a loss are forgetting that unlike the Xbox there are no games to make money off of, no long term gaming community to build. Can't compare a console to a gadget like this.

Actually you can make the comparison for a number of reasons. They are behind in tablet sales and they need to get bolster the market share of the device. Microsoft is also likely to get a publisher fee for distributing apps/games through their new marketplace. Amazon for instance is reportedly taking a loss on hardware for the Kindle Fire but making it back on the software/media sales done on the device.

Windows 8 really appeals to two categories of people. That is why I said those that want a open device will buy the x86 those that want a cheaper but locked down experience will buy the ARM version.
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