The thing is... TOR is not a bad game. You can tell the devs put effort into it, and are continuing to put effort into it. Their design was simply flawed. They really should not have set out to make a MMO like TOR -- it tries to be too many things for too many people, like WoW. They should have looked at Rift, Guild Wars, and EVE and seen that appealing to a niche market wouldn't be a bad thing. Perhaps they could have went after the hardcore WoW vets.
WoW was a perfect storm in the MMO space. It launched when competition was lacking. It launched with a strong IP and a strong team backing it. It was "retard friendly" as someone here put it, but also offered top-end challenges... and it gained a foothold that remains difficult to break. Today, it is only surviving because it narrowed its focus to please the largest part of their player base (casual or semi-casual)... not every part of their player base.