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37. Re: Vivendi to Discuss Activision Sale? Jun 8, 2012, 14:35 Wookiestick
 
Well, CoD can only ride the wave for so long. Just like any other market plan for, say a MMORPG like WoW...
You can only release an addon/expansion/sequel with refined gameplay with success for so long. It climbs, plateaus, and then falls. WoW peaked around 2010 and has slowly lost revenue, though still remains profitable.
I personally think CoD has hit that middle point. Maybe that's why they are eying a sale of this nature. Sell it before it's value goes down in stock.
 
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Love thy wookie.
 
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