theyarecomingforyou wrote on Jun 7, 2012, 12:13: I'm not in favour of developers creating psychological experiments in order to find out how to better monetise gaming experiences (read: exploit gamers).
Sorry, but that's what it's about. Anything happening these days requires a business model, and that business model is all about money.
He's probably doing this because he has no choice, just to keep his job. I'm sure he's thinking about himself and his job first before thinking about gamers(people).