While I generally dislike EA and David DeMartini came off as a bit of an ass in the interview. I do think steam sales cause people to devalue games much like piracy does. One can argue the sales try to profit on the fact that the value of games are already devalued due to piracy but I believe it also perpetuates a lower value. The cost of making games risen but the prices haven't, contrary to most other industries. I recall being a child and buying a new copy of Secret of Evermore for the SNES for 74.99$. That was just the plain game, no collectors edition. Using a simple inflation calculator I could expect to pay 113.05$ for the game assuming inflation of 2.44%. If the average price of a big company game was 50$ in 1995 then it would be 75.37$ now.