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14. Re: Star Wars 1313 Revealed Jun 1, 2012, 05:39 Kajetan
InBlack wrote on Jun 1, 2012, 04:45:
Thats the beauty of gaming these days, no you dont!
You have to ... if you want the money from the masses.

Basically if you have a good marketing campaign with some good CGI and the full weight of a Star Wars licence behind you you can sell 1 million pre-orders without breaking a sweat! Its paradoxical, but it also happens to be true. Why do you think so many developers get away with basically taking a huge fucking dump in a retail box and still make a buck??? It can also work the other way around, making a good game, selling it to break even and then letting the game's quality do all the marketing work for you.
I couldn't agree more But top managers of major publishers, especially managers at LucasArts, don't think that way because they are not forced to do so. Business still works that classical Triple A retail way.
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