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43. Re: Op Ed May 27, 2012, 13:34 Zadig
 
Paying millions for 'aaa' writers to create lore for them was a really bad idea. Warcraft (the only game they cared about), Half Life, Fallout, Deus Ex, System Shock, etc didn't need to do that. Those developers had good ideas and wanted to tell an interesting story in their games. 38 Studios had people who were only interested in making a WoWclone.

They were aware that Warcraft had 10 years of commercially successful "lore", so they tried to shortcut that by effectively licensing it - just like the other WoWclones did with Conan, LoTR, Star Wars. It was never going to work.
 
 
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