Cutter wrote on May 24, 2012, 07:57:

Doombringer wrote on May 24, 2012, 01:16:
The best solution will likely be to cut down on distribution/packaging costs and move toward the download model (even allowing gamers to bring memory cards into stores to complete their downloads there), if games are going to be locked to an 'account' and no longer tradeable. Lower the cost per game to close the gap and gamers will have less to complain about. It's the $49-$59 pricetag that drives a lot of players to buy used or go the rental route, after all.

To save $5? Most of them probably spend that much on gas going to get the damn thing. And no company in this history of man has ever lowered prices when something got easier and cheaper to do. Only real competition drives the price down, otherwise they'll charge what they can.