Krovven wrote on Apr 23, 2012, 19:29:
If by Moderator, you mean the Community Manager...that position tends to know more about an overall game than most of the devs. And info about the Beta not being a Demo has been in more than a few places on the official website and forums.

Penny Arcade article regarding Valve pricing.

Valve’s Gabe Newell once spoke about a series of pricing experiments on Steam, and stated that a price reduction of 75 percent should mean gross revenue remains constant, based on their prior experience. “Instead what we saw was our gross revenue increased by a factor of 40,” he said. “Not 40 percent, but a factor of 40. Which is completely not predicted by our previous experience with silent price variation.”