4D-Boxing wrote on Apr 13, 2012, 12:24: Bill Gates realized 30 years ago that the money was in software and not in hardware. Valve would be better off striking a deal with Sony that would integrate steam to the PS4 and a similar deal with cable providers concerning set to boxes.
And then Apple later became the most profitable company in the entire friggin universe with a model based on hardware sales..
Apples sales are based on image, it has nothing to do with their hardware. Just look at the recent fiasco with Instagram going Android; Apple hardware owners don't care about what hardware they're buying, all they care about is that it has an Apple icon on it.