Fighting consumer piracy has proven time and time again to be a waste of time as well. Commercial piracy is a different story and I understand the industries efforts there. Consumer piracy always evolves around technological safeguards. It's just pointless even trying to fight it, it will always exist in some shape or form. No one said make it easier but at some point you have to address your customers and not worry about the people who aren't giving you money.
I gotta wonder if that demo hurt its sales.
Yep, as some mentioned earlier the demo wasn't very well received. I think however that for a new franchise you pretty much have to do a demo.
Playing: Dota 2 Reborn, The Witcher 3, Super Metroid Watching: Galaxy Quest, True Detective S2, Dark Matter