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92. Re: Epic Making PC Exclusive Game Apr 9, 2012, 16:07 Kajetan
 
Slashman wrote on Apr 9, 2012, 13:13:
Kajetan wrote on Apr 9, 2012, 11:17:

And thats the main problem the majors have nowadays. Budgets are exploding, marketing costs are going through the roof, revenue has to be bigger every year, which requires even MORE marketing. These companies are simply too big. They CANNOT produce games with less money anymore.

That would be valid if the money was going to the development costs of the game instead of buying reviews and 4-page magazine spots.
It IS valid because more and more money has to go into marketing. The more expensive a game, the more marketing you have to make to maximize potential sales. The more saturated the market is (which it is), the more marketing you have to make to make your expensive game stand out. A revenue giant like EA apparently is not any longer capable of making profit, partially due to an extensive marketing budget. The actual production budget, as high as it is, is no longer the major part of all costs combined. Marketing is.

I'm not saying AAA games should disappear altogether, I'm saying that only doing AAA games is insane. Bigger earning doesn't mean anything if its accompanied by bigger marketing and dev costs.
It is insane, because there is no more diversity, all eggs in one basket. One or two potential blockbusters failing and the company folds. Or becomes a perfect candidate for a takeover.

Something will eventually give. Making the same game with 'AAA' production every year can't work for everyone.
This "something" is called market concentration. There is no more room for more growth, so one or two or even more major publisher will diappear in the next few years. Or they survive as a subsidary of a big asian company trying to get into the western gaming market. Things will change.
 
 
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