Kajetan wrote on Apr 9, 2012, 11:17: And thats the main problem the majors have nowadays. Budgets are exploding, marketing costs are going through the roof, revenue has to be bigger every year, which requires even MORE marketing. These companies are simply too big. They CANNOT produce games with less money anymore.
That would be valid if the money was going to the development costs of the game instead of buying reviews and 4-page magazine spots.
I'm not saying AAA games should disappear altogether, I'm saying that only doing AAA games is insane. Bigger earning doesn't mean anything if its accompanied by bigger marketing and dev costs.
Something will eventually give. Making the same game with 'AAA' production every year can't work for everyone.