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22. Re: Another Mass Effect 3 Bounty Weekend Mar 29, 2012, 08:44 Verno
 
Kajetan wrote on Mar 29, 2012, 02:22:
Rilcon wrote on Mar 28, 2012, 23:16:
Shipped or Sold doesn't matter much to EA.
It matters to retailers. If a game collects dust on the shelves they will order less from this type, series, even publisher in the future. And the big retailers can send unsold copies back to EA. No sale, no money.

Exactly. Publishers are fond of shipped figures because its a free press release that gets carried by gaming sites and its some bluster for shareholders as well. Sold in figures are what is important.
 
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