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33.

Re: Wasteland 2 Kickstarter Update

Mar 19, 2012, 00:38

Beamer

Creston wrote on Mar 19, 2012, 00:23:

EA's typical budget for an "AAA" game is 25% creation and 75% marketing. I'm sure most other big publishers are somewhere around that.

So that 40 million dollar game probably only cost 10 million to make. The rest got spent on marketoids' salaries and idiotic advertising campaigns on Spike.

Creston

For one, the "marketoids" at EA get paid very little. Like most entertainment jobs, they're getting pennies compared to what they'd get in any other industry.
For another, this isn't different than any other industry.
Lastly, hell, there's pretty clear evidence that people buy based upon marketing more than quality. The entire CPG industry is based upon this. What laundry detergent do most people use. Tide. Is Tide really that much better that over 50% of the market uses it? Nope. Word of mouth is an awesome thing, but it still doesn't work most of the time. It's improving thanks to the internet, but most people still buy what TV tells them to.

So if you want to sell something you want some time on TV. Not sure if it's Spike, I never watch it, but I certainly see plenty of ads during Archer and Venture Brothers. Most of the games you see ads for do well. Homefront had an enormous amount of ads. Sold like crazy.




------------- Music for the discerning: http://www.deathwishinc.com http://www.hydrahead.com http://www.painkillerrecords.com

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