I bought "the new iPad." It will be my first Apple product, except an old Mac I got for cheap. My reasons: 1. Better screen than any laptop, in resolution and viewing angles. 2. I enjoy multi-touch interaction, but hate the trackpads on laptops. 3. I don't currently have a computer smaller than my tower with 30" monitor.
I actually quite like Kindle Fire, and it has a pretty nice screen and decent browser, and is a nice size.