avianflu wrote on Mar 5, 2012, 11:11: Not sure this gadget will fly. It would need the adoption level of a console and that is asking for a lot in the first gen -- and during a global recession.
Hope Valve has an big advertising budget.
It will be fun to see what happens.
Valve has a lot of cash to burn. As long as they don't sell it below cost, they should be fine even if it fails. Selling a PC of any type below cost would be a HUGE mistake. At or near cost should be ok though.
They already have a steady income stream that's not going to decline anytime in the foreseeable future, so they don't have to rely on this for the success of the company.