2 minutes on preparing to load eh? Older machine maybe? Mine is a bit older and I don't even wait that long.
I can't even remember the last time I bought a game at the store and used a DVD / CD. However, those who do have to go through that bit of tripe with the steam download / install on a disk sounds frustrating.
Guess you didn't try Arkham City from steam--added securerom AND G4WL as well as steam check--what a figgin mess