Steam has adopted a set of restrictive terms of service which limit how developers interact with customers to deliver patches and other downloadable content. We are intent on providing Mass Effect to players with the best possible experience no matter where they purchase or play their game, and are happy to partner with any download service that does not restrict our ability to connect directly with our consumers.
God I love EA's horse shit. Connect to your customers? You mean control your customers. EA, YOUR terms of service are the restrictive one. Pot calling the kettle black anyone?
You demand that all patches and DLC run through YOUR service. How is that not restrictive? Steam says if you release patches and DLC it must be available to all. It allows the customer to chose where they get their DLC from and makes it easier for installing.
O well. Guess I am skipping ME3. Even if it was on Steam if it required Origin I would tell them to sod off.