So it seems even with the new CEO, they still can't stop playing marketing games to confuse customers. There was nothing wrong with "Black Edition", but intel now uses K to signify unlocked multis and suddenly, after two disappointing architecture releases...the first disappointment is supposed to be great because they allow a mild overclock and stock the part at 100mhz faster with a K badge on it.
No...that doesn't build a mental picture that's skewed for those not keeping up on the tech itself...not at all.
I am losing respect for AMD by the minute of late. I hope this strategy doesn't filter down to the ATI division, or they are screwed as a total company.