Frankly, I abandoned Netflix long before they announced that price increase. They weren't going to sell their DVD service, they were just going split it off from the streaming section while making people have two accounts instead of just one. Everything that Hastings has said and done over the past year have led the company from bad to worse. Their stocks have dropped like a rock and they're losing customers left and right. That's how you run a business into the ground, which is exactly what's happening to Netflix.