Yifes wrote on Oct 17, 2011, 17:05:

Verno wrote on Oct 17, 2011, 14:39:
The Battlefield series isn't known for its wonderful singleplayer campaigns, the people who are paying $60 for a cinematic FPS experience will likely buy a Call of Duty game. Hell even the Call of Duty games get their mileage out of the MP.

It's pretty clear that DICE is heavily going after the singleplayer FPS market, and from the extensive gameplay demos, BF3 is going a damn good job standing up to the Call of Duty franchise. It's probably the first military themed FPS campaign that I've looked forward to playing since the original Call of Duty.