I'm also looking forward to release. I thought the beta went relatively well and look forward to seeing all the maps and playing with my clan mates. To me, battlelog is a pretty smart idea. Social networking is obviously huge right now and they are trying to appeal to the masses. I would also assume that it will be a matter of time before someone comes up with a way to implement a shortcut on your desktop that takes you right into a favorite server, bypassing the need to mess around in battlelog.