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42. Re: Netflix Renames DVD Rental Service, Adds Video Games Sep 19, 2011, 13:35 Verno
You can't put a price on bad PR either. The Netflix brand was consumer adored before this incident, they bungled the whole thing from start to finish. It hurts future promotions that could potentially have any negative impact to the consumer and it's going to be very expensive to get that trust back.  
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