Verno wrote on Aug 24, 2011, 13:58:

people who might be casual pirates

This kind of thinking is largely a fallacy these days though. Most piracy is casual in nature these days. We're not in the days of people burning disks for friends anymore, the public at large is a lot more tech savvy than given credit for and I doubt most people even use the dvd drives in their computers anymore.

A more simple consideration is does the bad PR from DRM outweigh other considerations? Ubisoft obviously seems to think so but I doubt their reasoning is rooted in any logical rationale. There are more sane approaches to DRM that other companies employ successfully without impacting consumer experiences to this degree.