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7. Re: Op Ed Jul 26, 2011, 17:47 killer_roach
Beamer wrote on Jul 26, 2011, 14:03:
Kotick's been running Activision forever, but yeah, it seems as if recently he's forgotten what R&D is in gaming. It isn't new technology, it's new studios and new game types. You need to take some risks to open new markets. If they don't pan out they don't pan out, but if you're smart some will.

Why develop yourself when you can acquire others to do the development for you? That's basically been both how Activision and Microsoft have run their game development systems.
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