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21.

Re: Call of Duty Elite to

Jun 13, 2011, 17:06

Dev

Regardless of my feelings on the subscription (I think its just a kotick money grab), its actually a smart business decision. There's tons of people out there that will pay monthly for more stats, and if the normal multiplayer remains free, all those who play more "casually" won't have to buy the service. I mean look, blizzard sells crazy amounts of purely cosmetic mounts for Wow. There's enough people playing CoD games that even if say 10% of the millions if buyers pay the subscription, that's a big chunk of change. Verno wrote on Jun 13, 2011, 13:02: I've always thought that the DLC dollars paled in comparison for increased sales on the retail game well after launch. Not really, DLC profit margins are much higher. They have typically already sold through the majority of their lifetime retail sales within six months of release, much sooner for smaller franchises. Exactly. Keep in mind that for a $60 game, the publisher only sees about $20 of that. Math has been done on this many times before by people in the industry. As I recall its like $15 for licensing, $15 for retailer (aka gamestop), $10 for other stuff. I could be off by a few dollars, its been a while since I looked this stuff up. Then you have gamestop selling used copies for $50 near launch, and they are picking up all $50 of that, none of that is going back to publisher (minus the cut paid for trade-in). On steam games they see around half and valve takes the other half. So even though valve is taking a huge chunk, the publishers actually end up netting more since they see such a small percentage of a retail game. I'm guessing most digital platforms are similar. With DLC, its usually sold digital or directly from the company so for a $20 map pack, they are probably making close to what they make for the retail game! Plus they can potentially sell DLC to everyone, even those who buy it used. That could be the only money they see for used sales. This comment was edited on Jun 13, 2011, 17:12.

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