You guys don't get it. They're going to "unite" everyone by splitting the player base between those that pay to play and those that don't! Isn't that the very definition of uniting?
Of course, Bobby Cocktick knows full well that there are plenty of monkeys who will pay 10 bucks a month for shit they used to get for free. For all his shit, the man knows how to get the most money out of the least amount of content.