I'm all for DX being a non-factor. That would make the Windows O/S for me a non-factor. I'm all for that. That assumes it's as good or better.
I've also believed both AMD and NVidia should be game developers themselves. Since few are pushing the boundaries, they should, it would be feeding HW sales for them. Both of these companies sitting on the sideline like this, imo means they get what they deserve and their future is in the hands of others.