Considering there is no single player campaign other than skirmish missions(which are great, admittedly), it seems more like an a tool for forcing people onto Impulse:Reactor than anything else, and I'm not in the mood for a more invasive form of an Impulse store/DRM, to be honest. The lack of running an Impulse client in the background is the ONLY advantage it has over Steam at the moment, being a bit buggier and games usually at full price vs Steam's frequent sales.