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| 15. |
Re: Digital PC Games Sales Pass Boxed Sales |
Sep 20, 2010, 20:14 |
Erebus |
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Retailers are becoming less and less necessary to the success of video games or the industry - as they are to the music industry. Unfortunately only a small part of this will make its way to the consumer, as digital distributors are charging every bit as much as retailers to "carry" the inventory, even though they have no inventory carrying costs, shrinkage, physical (box) distribution costs, or manufacturer return allowance.
What will get interesting is when there are lots of competitors for Steam and the other digital distributors, so actual competition means they don't get the beefy cuts they get right now, and the consumer can get a bigger piece of that pie - or the developer, which is what is really needed. |
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