they didn't want players to be required to pay for it,
these guys evidently have no idea how the gaming industry operates.
Which is nice.
Anyway, finished Borderlands doing every single mission found (sides and all, except the Knoxx "secret" boss thing) and all the DLC except the boring Moxxi tournament thing, and still don't think I'm even at 50. Everyone doing co-op or farming? Can't be bothered with a 2nd run through