I read the whole article and I'm still trying to figure out what RTW did any different than all the other developers whose multimillion-dollar-products tanked when released to the public.
I think a good game starts off with a catchy name. Why did they call it All Points Bulletin? What's in a name you say? Everything, except the game needs to try hard to match the expectations. Is APB a name to give a game that cost 100 million dollars to develop?
Known and popular franchises have a hard time to make a decent return on investment so what are the odds for something as bland and uninspired as APB?