What? What kind of shit is this? Good god, the myth that PC gamers keep upgrading their hardware each week has got to stop. Hardware for the PC is no longer as expensive as it was and it lasts a long time now, seeing that most PC games are ports that don't require a lot of power to run.
I think you have to understand the consolite perspective on this. I listened to a Kotaku podcast about the topic and it was really shocking how out of touch they were with PC gaming. One of the speakers complained about all the issues he encountered when trying to play SC2 and Civ5, then went on to admit that he hadn't updated his drivers in two years and that when he did, he accidentally installed the 64-bit ones on his 32-bit OS. And this wasn't a guy who had been a consolite his entire life. He had, at one point, been a hardcore PC gamer.
To PC gamers, updating drivers a few times a year and knowing your system specs is common sense. But the general populace doesn't even know what a driver is and has no idea what's inside their PC. Even updating drivers once a year is too complex for them if they have to do it manually. Throw in the occasional hardware upgrade and they shit themselves.