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115. Re: On OnLive Game Prices Jun 27, 2010, 19:44 Nere
 
Clear GIFs: Clear GIFs are small graphic images (in GIF or other image format) placed on a web page, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (e.g., only 1-by-1 pixel) and either transparent or the same color as the background of the web page, document or email message. We do not use clear GIFs to collect Personal Information about you. We may, however, use clear GIFs to capture statistical usage information for our web pages, features or other elements on a web page. We may correlate this information to a user to personalize user experience and for statistical analysis of user experiences on our web pages.

Website & Service Logs: OnLive may collect information in the form of Website and/or Service logs (collectively “Logs”). These Logs are files that record activity on the Websites and Service and gather statistics about users’ activities, such as how many users have visited the Websites, how often, how many “hits” a particular webpage has received, sign-in and sign-off times for the Service, type and quality of the user’s Internet connection to the Service, identification of the user’s hardware and software running the Service, which features on the Service you used, and the frequency of use. The entries comprising the Logs contain IP addresses, user IDs, and identification of the Internet service provider that provides your connection to the Internet. Generally, we use the Logs to operate and improve the Websites and Service, to identify the popularity of certain features, to assist with internal marketing and demographic studies, to enable us to assess overall efficiency and activity on the Websites and Service, and to assess users’ web-browsing and Service activities, preferences, and habits. We also use the Logs to monitor traffic on the Websites and Service, to troubleshoot technical problems, to support OnLive CS operations, for security reasons, and to foster the safety of the Websites and Service.

Player Tags and Player Profiles: Player Tags are unique OnLive identifiers that can be seen on the OnLive Websites and Service. Player Profiles are personal summaries that may include the user’s Player Tag, presence on the Service, last log-on, use of content, gameplay statistics, and stated city/state location that can be seen on the OnLive Websites and Service. In some cases, Player Tags and Player Profiles from the OnLive Websites and Service, may be made public by OnLive, our affiliates, subsidiaries, licensors, partners, or suppliers for the purposes of leaderboards, enhancing multiplayer gameplay, tournaments, and marketing and promotion efforts. Because Player Tags and Player Profiles may be widely viewed we caution users to avoid using any personally identifiable information when creating Player Tags and Player Profiles.

Brag Clips and Spectating: The Brag Clip™ video feature allows OnLive to make a video recording of some or all of your gameplay. Spectating allows OnLive to make available continuous viewing of the video of some or all of your gameplay, either live or delayed. Both OnLive features may show your Player Tag/Profile together with Brag Clip or Spectating video of your gameplay. Other people may view Brag Clip and Spectating video either through the Service or through other video delivery services or by means of recorded video media. You may choose to limit Brag Clip and/or Spectating video viewing to only OnLive users you’ve identified as Friends (described below), or to limit such viewing to no one other than yourself. If at any time you do not limit viewing of Brag Clip and Spectating video, OnLive may from that point forward use such videos both on the Service and externally for other purposes, including demonstrations, tournaments, marketing, promotional efforts, game refinement, engineering analysis or any other purpose. In some cases, use of certain game features or participation in certain promotions, tournaments and other activities will require you to allow other people to view Brag Clip and/or Spectating video. Because Brag Clip and Spectating video may be widely viewed, we caution users to avoid revealing any personally identifiable information during gameplay. Brag Clip and Spectating video are by default viewable by all OnLive users. You may disable viewing of these features through the Service.

Communications Within the Service: OnLive may collect user email, instant messaging sessions, video, voice and text chats, online group activity, and any other forms of communication within the Service. Any user communications within the Service should not be considered private and such communications may be viewed and/or heard by others as part of gameplay, for example, as part of Brag Clip and Spectating video. OnLive is under no obligation to monitor user communications but will act on reports of misconduct or abuse of communications privileges. Because communications may be widely viewed and/or heard, we caution users to avoid revealing any personally identifiable information through communications. Additionally, OnLive may collect any communication between users and OnLive CS, including email, chat, voice and video communications, as well as any information sent from the user to OnLive CS, such as screen captures, video or audio recordings or data. OnLive CS may use such information as part of its customer service operations including collecting statistics, maintaining quality control and generating trouble tickets, which may be shared with appropriate OnLive internal groups or OnLive partners to address the problem or issue. OnLive CS will share such communication with emergency services and/or law enforcement agencies, or with other agencies as required by law.
3. Information Third Parties Collect From You

In some cases, access to third party content (e.g., games, other related game content, demos, trailers, videos, and graphics) requires connection to the third party content provider’s game server in addition to the OnLive Service. Such connections to a third party content provider’s server may be necessary in order to enable gameplay and/or access to certain content features. When this is necessary, the third party content provider will identify the nature of their data collection as well as the type of information collected in their terms of service, privacy policy, end user license agreement, and any other relevant disclosures. You may be required to accept a third party content provider’s terms of service, privacy policy, and end user license agreement (collectively, “Third Party Terms”) during the third party content purchasing process. You will have an opportunity to do this before you make the actual purchase. If you accept Third Party Terms, any information that is provided by you to the third party content provider or collected from you by the third party content provider will be subject to the applicable Third Party Terms.
4. Information We Collect From Other Users

Friends: OnLive provides social networking features that allow OnLive users to become “Friends” with each other. The Friends social networking feature allows you to identify certain OnLive users that you wish to distinguish from the general population of OnLive users. You may invite other users to become your Friend, and other users may invite you to become their Friend. Accepting a Friend request is voluntary, and you and/or other users may terminate a Friend association at any time. Only Friends have access to certain information, communications and video relating to your gameplay and Player Profile, including your list of Friends. Also, Friends of your Friends, and Friends of these Friends, etc., will have access to certain information, including but not limited to your list of Friends, Player Profile, and Brag Clip videos. You may stop sharing information with a specific Friend at any time by removing that Friend.
3. HOW WE USE YOUR INFORMATION

Information that we collect for a particular purpose is used for that purpose and we only collect information that is relevant for the purpose it is collected. If we wish to use your Personal Information for purposes that are different from when it was collected, we will provide you with notice of these new purposes and offer you a means to consent to such use before using the new information for the new purpose. See the “Changes to This Privacy Policy” section herein for more information on how we provide notice and choice if our privacy practices change.

When you provide us with your Personal Information or other information, we may use such information for a number of purposes discussed below.
* To allow you to use the Websites or Service.
* To facilitate communication between OnLive and you including, without limitation, facilitating your use of the Websites or Service, responding to your questions or comments, sending emails concerning our Websites and Service, or to contact you for feedback regarding OnLive, our advertisers, or our business partners.
* To facilitate OnLive CS operations.
* To provide you with important functionality changes to the Websites or Service, including updates and upgrades, other new OnLive services, and special offers from OnLive and reputable third parties that we think you will find valuable.
* To customize, analyze, adjust and improve the OnLive Websites and Service to meet your needs and expectations, as well as those of our business partners.
* For our internal marketing and demographic studies, which are intended to enable us to operate the OnLive Websites and Service, and improve the various products and features that we make available to you on the OnLive Websites and Service.
* To provide a report to our business partners that tells them who responded to a particular offer or to facilitate the fulfillment of an order that you have made with a business partner.
* To enforce our agreements with you, prevent fraud and other prohibited or illegal activities, for other legally permissible purposes and generally to ensure that we comply with applicable laws.
* To maintain and enforce security and safety of the Websites and Service.
* To enforce our agreements with third party content providers, game developers, affiliates, and other OnLive business partners regarding distributional and licensing rights associated with your use of the Websites and Service.
* To process your entries and participation in sweepstakes, contests, promotions, tournaments or other events (collectively, ”Events”), if any, in which you choose to participate.
* To process your request to be considered for a job with OnLive or one of its affiliates when you submit a resume to us via the Websites.
4. HOW WE SHARE YOUR INFORMATION

OnLive may share your personal information with an unaffiliated third party under the following circumstances:

1. Fulfillment of OnLive’s Services

We may retain other companies and individuals to perform certain functions on our behalf. Examples include, but are not limited to, companies that help to administer the OnLive Websites and Service, companies that provide payments and billing services, companies that conduct surveys or assist OnLive in its promotional activities such as sending emails to you, shipping companies that deliver products, third party advertisers or promotional partners who provide a product or service to you, customer support specialists, web hosting and internet service providers, and data analysis firms. Any such third parties who are involved in the operations of the OnLive Websites and Service are authorized to use the information that is collected by and/or disclosed to them only for purposes of fulfilling their contractual obligations to us and/or fulfilling any obligations owed to you and to the other individuals who access and use the OnLive Websites and Service. OnLive requires that any such third parties adhere to this Privacy Policy and protect the confidentiality of personal information they collect or have access to in the course of their engagement by OnLive.
 
 
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