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106. That price is too high! Mar 28, 2010, 00:15 I've Got The News Blues
shponglefan wrote on Mar 27, 2010, 21:05:
Even so, many games still struggle to make money.
I agree, but the reason they fail is that consumers aren't willing to pay the $50 or $60 asking price for them. There are simply too many games on the market all competing at that same price point. So, consumers pick a relatively few winners who get their $60, and all the other games eventually end up getting sent back by the retailers to the publishers.

The periodic deeply-discounted sales at the digital distributors like Steam, Direct2Drive, and Impulse and online retailers like GoGamer have shown just how dramatically PC games sales can spike if prices are set low enough to make buying video games an impulse buy. The problem is that most game publishers haven't learned to apply this lesson more universally and frequently because they are too worried that they will be leaving money on the table if they drastically reduce their prices.
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