Zyrxil wrote on Mar 23, 2010, 01:55:
#1 This article is one year old. March 17, 2009

#2 It's easy to armchair theorize, "Oh, sell it to me for $5, I promise you you'll triple your profits." He's a 1 man and 2 part timer operation, and if he lowers his price and it doesn't work, he's out $100k.

#3 He already addressed the price issue:
http://jeff-vogel.blogspot.com/2009/03/how-many-games-i-sell-part-two.html

A lot of people have commented that I should lower the game's price to $10. The idea that this would increase my profits is, I feel, purest nonsense. Bearing in mind that the percentage cost of credit card processing increases as the price goes down, and, to make the same profits from Geneforge 4, I would have had to triple my sales. Triple! As in, go from a conversation rate of about 1.5% to almost 5%. This is just not realistic.

Or, to put it another way, Geneforge 4 was the game where we raised our prices to $28. Our sales did not go down from Geneforge 3 (which was $25). They went up. A lot. And Avernum 5 ($28) sold a lot more than Avernum 4 ($25).

The Indie games market seems, pricewise, to be on a full speed race to the bottom. I will deal with this in more depth in a later post, but take this one thing away: I charge a fair price. I write big, good games (with 30-40 hours of gameplay, easy), and they easily provide enough fun to more than justify the $28. I will not be shamed into charging less, not when my dollars and cents bottom line is telling me that it's working.