Report Comment - Blue's News

Report this Comment
Use this form to report the selected comment to the moderators. Reporting should generally be used only if the comment breaks forum rules.

Re: Don't Blame Your Community: Ad Blocking Is Not Killing Any Sites.

Mar 9, 2010, 22:13

Prez

PropheT wrote on Mar 9, 2010, 22:11:

Um, what solutions?

Umm, these solutions?

"Advertising that works, not annoys

Now, compare that to another "project" that we did late last year. As you may recall, UPS sponsored me doing a series of "whiteboard videos" about topics that we regularly talk about here -- one on the economics of abundance, one on the innovator's dilemma and one on the difference between innovation and invention. Before releasing these, I was actually a bit nervous about how people would respond. But these videos, which were clearly labeled as being sponsored by UPS, actually were a huge hit, and we received lots of compliments about them. Even more interesting? Numerous comments on the videos thanked UPS for sponsoring them and making them happen.

A similar thing happened when we launched our IT Innovation website, sponsored by Sun and Intel. In that case, those two companies were sponsoring us to develop more general content around a topic that we (and many of you) found interesting. The editorial control was still entirely our own, but Sun and Intel received branding on the website, and the ability to offer up some whitepapers to download in the sidebar. The end result has been wonderful, and we'll likely do similar projects in the future. Rather than annoying readers, we lined up everything in a way that benefited everyone. It really was a win-win-win sort of setup.

Those types of projects are the kinds that we love to do, and which add real value to the community and to the sponsors. Those are the types of things that we think all media publications should be looking at doing. Things that add value, not take it away. Oh, and if you're a company that wants to do a project like this that gets people excited, rather than annoyed by your brand, feel free to contact us. "

It helps if you actually read the article in question first.




Prez on Soundclick http://www.soundclick.com/bands/pagemusic.cfm?bandID=604888

Subject

Optional
Message

Email Password Remember Me

If you don't already have a Blue's News user account, you can sign up here.
Forgotten your password? Click here.