It's already been touched on by most of the posters in this topic but Nvidia has really hurt their enthusiast placing by focusing too much on GPGPU functionality and the business/integrated markets. Rumors have the initial 4xx series run at only 8000 cards and the power draw sounds totally insane. Nvidia spends more money on marketing than anything else these days, all those exclusive deals with developers to get them to purposely cut out functionality to make their cards look better.
If you want your cards to be expensive, use a lot of power, run hot and not even outperform the competition then go buy a new Nvidia card. Otherwise it's time to start buying ATI and send Nvidia a message that it can't keep doing this to people and surviving on it's name alone. ATI owns the price to performance ratio from top to bottom right now and the 4xx series will do nothing to change that if the recent price leaks turn out to be true.
The ATI GSOD issue is finally being pinned down and looks like surprise surprise, a problem with Gigabyte motherboards.