Did they only use Shader 3 again? Att Bioshock was released STEAM, said 40% of their members were interested but only had Shader 2.+ cards. Instead of easily fixing it, 2k opted to lose about 20% of their sales. Probably only lose about 10% of their sales this time if they ignored Shader 2 again. Still 10% is nothing short of hundreds of thousands, if not millions of dollars.
Wonder if anyone will remember that the next time they or some other publisher complains about piracy to cover up their stupid arrogance.