Because one the things hyped back when digital distribution started was that it was to lower the cost for the buyer. I dont think its steam setting the prices though. Im sure its the publisher or developer or both. Valve may have some input on prices, but ultimately I dont think its there final say. So if the game is 60 bucks I dont blame steam for that. I do complain that the digital games in general have suddenly become the same price as boxed items, when I know they were at least 10 bucks cheaper when this fad started up.