Younger baby gamers that are whining about it being "WoW" like just don't grasp the concept of industry standards. The cartoony look is there because the models are quick and fast. This means more overall content. You really cant do much more without having a hudge art/modeling team and budget. This also drives up the client requirements. Icons on the bottom of the screen is a standard. Interface menus have the same basic layout because they are intuitive. All of these were in place before WoW came along. The EvE like real time skill studies is the first I have seen in a fantasy RPG.