I'm sorry but DLC on day one strikes me as ridiculous. There's no way anyone can get much play time in, especially not with an RPG. They're basically asking for money for something that is a complete unknown. It's basically a tax for people that have been following the game and won't want to feel like they're missing out on something. That's without even discussing the merits of the DLC itself - it's either trivial, making it hard to justify the price, or it's substantial, meaning it must have been worked on while the game was still in development and then why couldn't it have been part of the game.
I'm all for DLC but I'd really like it if developers / publishers could apply some common sense. It's like giving people that pre-order bonus powers or items - they either don't affect balance (making them pointless fluff) or break the balance (undermining the experience the developers set out for).
Sorry if I seem negative, as the game itself looks very promising - all the more so now that EA have finally released their games here in the UK. And the last thing developers want to hear is general negativity about something that isn't really important in comparison to all the work that went into the game.