"I've abandoned the PC as a gaming platform because I feel it's getting too expensive."
Marketing departments love people like that...shows how marketing hype can work on people who do not do research & fall for every flashy headline.
I guess that's why we still have infomercials..
Same thing happened with DX10 but then people who did their research realized that titles can look almost identical in DX9 (add crysys comments..)...D11 STALKER screenshots pretty much tells the story about DX11. Nvidia even said it's to early to jump on the DX11 bandwagon lol! ( & they make video cards lol)
I guess this is PC gaming natural selection at work..