yeh and then he rides off on his unicorn to his castle made of rainbows
No, and then he loses his investment. Former athletes don't put their cash into video games often for a reason - it's a pain in the ass. It requires micro-management. They buy car dealerships or restaurant franchises that run themselves.
Curt Shilling wants in on his passion, and you're damning him for it. He's bringing a game to the PC platform, which you complain about, and you're damning him for it.