The GW model was perfect, kept the dev pumping out good quality expansions to get more money, and it obviously works.
Isn't it funny that of all the games in this genre that have come out in the last few years, the only game that's done well and is still doing well, is the one made by the dev that didn't try to screw over its customers?
I'm sure Bill fucking Roper still can't figure that one out. "Now how did GW sell 5 million copies, and we had to close after 8 months? What did they have that we didn't..."