I'm not really sure how you expect people to react. If your favorite series gets dumbed down, should you be happy because the publisher is making more money..? As gamers, we don't really care about profits, we care about quality. We are fully aware of why games get dumbed down but that doesn't mean we have to like it.
My point though is that a previous poster mentioned that they want games that are developed specifically for the PC and outside of some exceptions, that doesn't happen anymore and hasn't happened for awhile. Did people care when BF:Bad company was released for consoles only? Wasn't that game part of the series?
To me BF1943 should be treated the same way as if it was a console only title (BF:Bad Company) vs. a sequel to BF2.