Specific examples are given as Assassin's Creed, which went on to be a hit in spite of an average Metacritic score of 80, compared with Metacritic scores in the 90s for Prince of Persia: The Sands of Time, which went on to be a retail disappointment. This leads Martinez to comment: "It's not ratings that mean everything, but we think quality and innovation are the key."
Quality & Innovation really!!! No more blamming pirates etc...where is CliffyB??
BTW. Advertising is also very very important...I've said it before, devs should get together to to finance the advertising...especially on the PC side. Why wait to have the Windows logo added to a Console version adds?!