What all the apologists in this thread are missing is that Blizzard will be taking a single property ($50) and making it into three SKUs in a short period ($150) that you WILL be compelled to buy to completion due to the pedigree. This is a smart move that is working beautifully for Half Life, IMHO, but it is definitely not to our advantage as consumers. Remember that hours to complete doesn't scale to hours of effort put into making it. I'm all for long campaigns but right now it looks like Blizzard gets to ride an established franchise for three games with a third of the work (assets, gameplay design, etc.).